Superdry

Superdry

Superdry has exploded in popularity since it was first launched in 2003, and it is now one of the most popular fashion labels on the UK high street. The company was first formed in Cheltenham, England and its original name was Laundry Athletics, they changed their name to Superdry to coincide with the launch of their first retail outlet in Covent Garden, London.

The clothing range is vast and includes both Superdry menswear and Superdry ladieswear collections. The company got its first big public relations exposure when famous football player David Beckham was seen wearing a leather jacket and osaka t-shirt by the press in a photo that was printed in many outlets, this led to a massive upsurge of interest in the brand and many new outlets stocking the products.

Many of the items feature the superdry logo alongside Japanese writing which give their products their distinctive look and style particularly on their vast range of t-shirts.