Superdry

Superdry

Established in 2003, Cheltenham following an inspirational trip to Tokyo, Superdry was created to produce purely directional products fused with vintage Japanese and American graphics. The SS08 collection the brand has pushed forward its core collection with fabrics extreme washes and design details that are completely unique to the label.The Superdry philosophy is their designs that a go a little further than the norm with twists in fabrics, treatments and style’.

Core graphic categories experiment with new print and wash techniques;