Sergio Tacchini

Sergio Tacchini

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player.
The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white.
During the 70's and 80's, the brand's name became synonymous with style and elegance but mostly the brand become an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.
.Throughout the 80s, Sergio Tacchini widened its portfolio and sponsorships by embracing sports as diverse as Formula 1 with Ayrton Senna and Carlos Reutemann, skiing with Marc Girardelli and golf with Ian Woosnam.. All infused with Sergio Tacchini's signature Italian style of quality, innovation and 'active elegance'.
During the 90s, thanks to strong product development across all its clothing lines, the company succeeded in creating a 'total look' brand, appealing to anyone looking to bridge the gap between sport and style. Great celebrity testimonials and endorsements meant that Sergio Tacchini was now a benchmark in sportswear across the globe.
In 1991, the company continued to innovate by opening its first 'mono-brand' store in Turin, Italy, pioneering a revolution in sportswear retailing that would give rise to 200 such stores throughout Europe by the end of the 90s.
The arrival of the number 4 in the ATP world ranking: Serbian player Novak Djokovic, who will be the new Sergio Tacchini Global Brand Ambassador for tennis.