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Lacoste
Lacoste
The story of the "Crocodile" begins in 1927.
Lacoste is a legend. The legend of a world-class tennis champion, René Lacoste.
In the early 1930's, he invented the famous piqué polo shirt "1212", in white, designed for the tennis world: the idea of innovation, quality, functionality as well as sport elegance is still represented today.
René Lacoste's attitude to life is reflected in the brand's "affordable luxury" positioning, and in its contemporary classic and sport-elegant product offering.
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