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G-Star jeans and denim for men has proved highly popular since the company was first launched in 1989 and particularly since they launched their G-Star raw range in 1996.We stock a large selection of...

G-Star for women has been hugely popular since it launched and its range of Raw and Organic jeans in skinny, bootcut and distressed styles have kept them at the thop of their game.We stock a large...
The G-Star brand was created in 1989 in Holland and since it was formed it has been one of the leading players in the denim jeans and clothing market. In 1996 G-Star created their G-Star jeans concept which was to revolutionise the denim industry. The concept behind the raw collection was to dye the jeans as normal during the manufacturing process but to then leave the denim untreated so that owners would see their jeans shrink and change colour during their lifespan, hence the name raw.
The G-Star jeans collection took the styling of denim to a new level, instead of following conventional styles they added extra pockets, seams, buttons and zippers to each product to make them stand out from other more established jeans brands. It was this concept that made them so popular particularly amongst youunger genertaions and students.
Their jeans collection is now vast and includes Raw, Organic, Skinny and bootcut jeans, in light, dark, overwashed, blue and black colourings and many have distressed features to give them the worn look.
G-Star produce collections for both men and women and outside of denim they also produce jackets, t-shirts, shirts, hoodies and jumpers alongside the G-Star footwear range.