G-Star

G-Star

G-Star is known in the street wear industry as an innovative denim brand. “JUST THE PRODUCT” has always been G-Star’s philosophy and the revolutionary introduction of the Raw Denim concept in 1996 has set the tone for further product development; G-Star’s challenge is to continuously explore the richness of the most functional material to wear: denim.

Brand activities are characterized by G-Star’s core values pure, original and unexpected. Carefully building an emotional connection to an immense audience, G-Star creates entertainment platforms to interact directly with its strong following worldwide. New York Fashion Week, Tokyo Designer’s Week and G-Star RAW Nights are examples that allow for experiencing the brand beyond in-store environment.