This week's 'Staff Style' trip takes us to our Lakeside Men's store in Essex. We have snapped some of our most fashion savvy guys and asked them to share their top style tips and brands of the season with us.

 


Name? Ahmed

How would you describe your style?
Keeping it cool with the blue, quite smart Penfield shorts but casual Billionaire Boys Club tee with trainers and the hat

Who are your style icons?
Kid Cudi at the moment but it changes sometimes (also my manager Lenny at work as he is super Kool!)

What Choice brands are you in to at the moment?
Billionaire Boys Club and Play by Comme Des Garcons®

What's you Summer style tip?
Colour coordination and don't wear black as it attracts the heat!

What's on your iPod at the moment?
Loads, too much to name

 

 

Name? JonJo 

How would you describe your style?
American College, Urban

Who are your style icons?
Pharrell Williams, Hodgy Beats and Jamie Brincat!

What Choice brands are you wearing at the moment?
Billionaire Boys Club, Penfield, Comme Des Garcons® and Monkee Genes

What's your Summer style tip?
Get involved in some bright, loud colours.

What's on your iPod at the moment?
I just lost my iPhone...so nothing!

 

 

 

 

Name? Liam

How would you describe your style?
Ralph Lauren preppy with a Scotch & Soda influence

Who are your style icons? Len my Manager as he is the BEST xxx

What Choice brands are you wearing at the moment?
Scotch & Soda, Ralph Lauren, Eleven Paris and Grenson

What's your Summer style tip?
Pastel v-necks and white shorts

What's on your iPod at the moment?
Childish Gambino

 

Name? Mike

How would you describe your style?
Ralph - Very casual, I try to steer away from the ordinary

Who are your style icons? Big Len my manager obviously, artists like Kid Cudi and Pharrell Williams too.

What Choice brands are you wearing at the moment?
BBC (Billionaire Boys Club) tickles my fancy at the moment, although different occasions suit different brands.

What's your Summer style tip?
Don't follow the crowd, don't be afraid to try something that you think others will take a second look at.

What's on your iPod at the moment?
No iPod's any good without Kid Cudi's two Man on the Moon albums, as well as essentials like Drake's Take Care album.