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30% off Gina Footwear & Accessories
Channel your inner Cheryl Cole and snap up a pair of Gina's >
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Creative Recreation: Life With Style
Watch Creative Recreation's short film Life In Style >
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Reasons to shop online
Just in case, here's a reminder or two as to why shopping at Choice online gets two thumbs up >
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Staff Style
Staff Style at the Lakeside Men's store >
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Behind The Scenes - SS12 campaigns
Take a sneak peek behind the scenes of our SS12 cam >
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Brand Focus - Eleven Paris
Eleven Paris's SS12 menswear collection plus behind >
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Creative Recreation
Alex Chamberlain and Carl Jenkinson from Arsenal FC >
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New Menswear Brand Focus: Denham
Our new menswear brand of the week is Denham, this super simple and easy to wear >
Welcome to the Choice designer clothes collection, featuring this season’s must-have statement items and key wardrobe pieces from the top designer brands. DKNY, Ralph Lauren, Vivienne Westwood and Franklin & Marshall are showcased in our veritable virtual catwalk to bring you the best selection in men’s and women’s fashion. We also stock the latest accessories that you might need to complete your look. This year, women’s fashion favourites include dresses – maxi jersey for the day, and sequins for the evenings, tracksuits, and of course women’s bags and shoes, so you can complete your designer look effortlessly. Key designer clothes in men’s fashion this season are polo shirts, jeans and chinos – why not team these with something special from our selection of men’s shoes to create a look that is totally on trend. Our carefully selected designer clothing range makes us one of the most popular independent stockists of leading labels online, backed by the success of six retail outlets throughout the UK. Create your own catwalk look today with Choice – we offer competitively priced shipping worldwide, and free delivery on all UK mainland orders.














































